Friday 30 March 2018

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The academy

Tour of Flanders Business Academy is an event where business, society and cycling meet and cross-pollinate each other. It's a unique physical, mental and sensory experience. Values such as sportsmanship, drive and community are not only central but they are also experienced by the participants.

At the Tour of Flanders Business Academy, you will complete the final of the Tour of Flanders in the company of fellow sportive business leaders. Offer your guests a unique experience, enjoy delicious food and listen to our keynote speaker's experiences.


Heroes are not always the ones who win, they are the ones who lose. Sometimes, but they keep fighting, they keep coming back and they never give up. That's what makes them heroes!

Heroes inspire us because they achieved the extraordinary. Their personal stories make them recognisable to all of us. Heroes evoke memories. They are not made after one achievement. They achieve their status by repeating results. That makes them superhuman.

"With the 'Tour of Flanders Business Academy', we aim to invite a top-class speaker to Flanders each year. This can be someone from the world of cycling, but could just as easily be a representative of another sport or another aspect of our society.

Due to unforeseen circumstances, we are forced to replace our key note speaker, Lance Armstrong, next Friday 30 March in Oudenaarde at the first Tour of Flanders Business Academy.

"It is with great sadness and regret that, due to a very serious family and personal matter, I cannot attend this years Tour of Flanders. Without going into too much detail, and out of respect for my family's privacy, I must stay close to my home here in Texas to deal with the situation. I'm very happy that Wouter Vandenhaute was able to find a great speaker for the Tour of Flanders business academy event in the person of Roberto Martinez, the coach of the Belgian Football Team, The Red Devils. I'm sure he has a very interesting story to tell and have been told he's a great fan of cycling."
Lance Armstrong



Friday 30 March 2018

Minderbroederstraat Oudenaarde - Finish pros

  • 08:30: Reception and breakfast
  • 10:00: Flanders Business Ride (74km) assisted by a safety crew and including a refreshment stop with sports drink & food or an exclusive visit to the Tour of Flanders Center (alternative program)
  • 14:00: Shower & refreshment
  • 15:00: Flanders healthy gastronomy
  • 16:30: First Flanders keynote speaker: ROBERTO MARTINEZ
  • 17:30: Closing drink
  • 19:00: End, safe journey home

Of course everything during the guided and secured business ride will be planned to the last detail. You can count on technical assistance and safety stewards on the course. Everything's in place so you can enjoy the ride and network along the way.

By signing up you automatically agree with the .

General terms and conditions

You have registered for an event of We Ride NV, having its registered office at Ottergemsesteenweg-Zuid 808, 9000 Gent, VAT BE0687.797.702, hereinafter referred to as PELOTON.
PELOTON is your single point of contact for all your questions. PELOTON can be reached every working day between 9 a.m. and 5 p.m. Telephone: 011/45.99.00 - E-mail: info@peloton.be.

  1. Article 1. Registration
    At the time of registering, the Participant declares to be at least 18 or to have his legal guardian's consent to register for the event.
    The registration is only valid if the registration form has been completely and truthfully filled out, the registration fee and payment for extras have been paid in full and these general terms and conditions have been accepted.
  2. Article 2. Right of withdrawal
    The registration falls under Art. VI, 53, 12° WER for which the right of withdrawal is excluded.
    In case of non-participation, regardless of the reason, the registration fee and possible extras cannot be reclaimed.
  3. Article 3. Cancellation of the event
    If the event is cancelled on the grounds of exceptional circumstances, PELOTON shall, in so far is possible, offer the participants an equivalent alternative in the form of the possibility to register for free for a new/the next edition of the same event, or another event of PELOTON. For each event PELOTON will decide which of these alternatives apply to the event.
    Under no circumstance can PELOTON be obliged to reimburse the registration fee and possible extras (such as merchandising, T-shirts, training schedule, charity, etc.).
  4. Article 4. Participation
    Participation in the event is only possible with a valid registration and if the following age requirements have been met: Cycling events
    Participants under the age of 16 must always be accompanied by a person older than 18.
    During the participation, proof of registration (number on chest, handle bars, wristband, etc.) must be visible at all times.
    The participant shall always respect the environment. The participant shall look after his/her own safety and the other participants. Participants must follow the instructions of the organisation, medical teams and police.
    Participants shall at all times wear a helmet during cycling events. The Highway Code needs to be respected.
    The organisation reserves the right to exclude participants from participation who do not respect the provisions of these general terms and conditions or pose a danger to themselves or third parties.
  5. Article 5. Prices
    The specified prices are always in Euros and inclusive of VAT, unless explicitly specified otherwise.
  6. Article 6. Payment
    On registering, the participant must pay the full amount of the registration (registration fee and extras) using the provided online payment system.
    PELOTON believes it has taken all possible and relevant precautions and as such acts as a normal and diligent online-seller. Possible theft can therefore not be invoked against PELOTON.
  7. Article 7. Change of registration
    Participants who want to transfer their registration for an event to another person can do so on the day of the event on-the-spot. The administrative cost as indicated on-the-spot is payable for this.
    Participants who want to change the distance can do so on-the-spot, on the day of the event. The administrative cost as indicated on-the-spot is payable for this. If a supplement is owed for the newly chosen distance, this will also be charged.
  8. Article 8. Healthy & safe sports
    Participation requires good health. The participant declares to meet this condition. Before participation, the organisation recommends a preventive sports medical examination at a certified sports doctor.
  9. Article 9. Personal details and intellectual property rights
    All information of the participants is for PELOTON's administration. PELOTON and her partners will use the information for purposes of subscription to the Event and marketing and communication purposes. The General Data Protection Regulation 2016/679 relating to data processing lays down the access right to the data and the correction thereof. At all times the participant can request the correction of his/her personal data based on the contact details specified in these general terms and conditions.
    Through your participation to the event you declare you agree with a possible use of your details, photograph or portrait right in print, film, video, etc. for promotional purposes of PELOTON and its events, without claiming payment for this.
    The participant states he/she is familiar with the fact that techniques may be used that allow his/her exact location to be tracked at any moment by picking up signals of the chip, included in the proof of participation which the participant is wearing. The participant gives consent to PELOTON to make this information public so that it can be viewed by everyone.
    The participant gives consent to PELOTON to track his/her location real-time (live tracking) as described above, to save this data in a file, to provide it to third parties and to publish it online, through social media and mobile applications.
  10. Article 10. Comments/complaints
    Comments need to be submitted via one of the channels specified in the heading. PELOTON shall always, in all reasonableness, try to treat every comment within 10 days upon receipt through one of the aforementioned channels. If this is not possible, it shall also be notified to the participant and an alternative timing is suggested.
  11. Article 11. Validity of clauses
    If one or a number of articles of these conditions are void or unlawful, for whatever reason, this does not prejudice the validity of the other parts of the conditions.



We are very much interested in how you have experienced our event. Please send us your remarks, reactions or ideas. We would love to hear from you.


Ottergemsesteenweg Zuid 808
9000 Gent



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