Saturday 25 April, one day before the pros, thousands of cycling lovers will rise to the occasion to conquer the Liège-Bastogne-Liège Challenge.

"La Doyenne" has been one of the major cycling classics for over one hundred years. Thanks to the Liège-Bastogne-Liège Challenge, now in its fifth edition, cycling fans from all over the world can experience this mythical race, climbing the popular Côte de Wanne, Col du Rosier, Redoute and Côte de Saint-Nicolas.

In fact, no less than 43 countries will be represented this Saturday with a majority of Belgians but also participants from the Netherlands, the UK, France, Italy, Germany and even Brazil, South Africa and Australia. These foreign participants will spend the entire weekend in the region, making an important economic contribution to La Doyenne on Sunday, especially in the tourism and hospitality sector.

Participants get to choose from a menu of three distances. The ultimate challenge? Go all the way and take on the 273 km long parcours that the pros will ride the next day. The parcours of 75 and 156 km will also give riders a chance to discover the final part of the classic.

'WE CARE ABOUT CYCLING'

The sensibilisation campaign 'We care about cycling', initiated by organiser Golazo sports, was launched days before the Tour of Flandres Cyclo. Now it also makes its debut in Wallonia at the Liège-Bastogne-Liège Challenge. It wants to raise awareness for amateur cyclists and their relationship with their environment, other cyclists and road traffic. Five pictogrammes, which are both fun and to the point, will be at the heart of the communication around the 19 major cycling events organised by Golazo sports.

The campaign is supported by all parties involved: organisers, police, the province and the local communities, who care about safety and comfort. They strive for a reduced number of accidents and a reduced impact on the environment, mobility and its citizens.

"With our successful events like Liège-Bastogne-Liège Challenge, the Flèche de Wallonie, the Philippe Gilbert race, the Tour of Flandres Cyclo,... we keep putting more and more people on their bikes", says Christophe Impens of Golazo sports. "As an organiser it is therefore also our responsability to ensure our participants respect the basic rules of being a cyclotourist. It's also a necessity in our relationship with the local authorities.

"Showing respect to other cyclists, other road users, inhabitants and to the environment, that's what we have translated into pictogrammes. These will be visible along the parcours and are easy to understand for all nationalities."

It is still possible to sign up for the challenge on site at the Halles des Foires de Liège (Quai de Wallonie 6, 4000 Liège) on Friday between 15h and 18h and on Saturday between 6h30 and 10h. Save time by already completing, downloading and printing your subscription form in advance.